The blog.


Presenting: AMERICANA at 200 LEX


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Opening Reception at the 7th Heaven Design Party  
Sponsored by LUXE Magazine and ASID
Join us at the Opening Reception for AMERICANA on February 5th, from 5 to 9 pm, at the 7th HEAVEN DESIGN PARTY sponsored by LUXE Magazine and the ASID in conjunction with 200 LEX ‘s 7th Floor Showrooms. Take the opportunity to view American life through the works of artists Jeff Schneider, Charlotta Janssen, Tracy Helgeson, and Ralph Gabriner. This collection of artists interprets, reacts and portrays our diverse American iconography from the different viewpoints of history, culture and geography.
About Artist Jeff Schneider

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Artist Jeff Schneider’s take on the West brings in overlapping themes of nature and persona that question both the nature and possibility of unity, by making unlikely connections between different types of images, signs and visual languages. Irish Times Art Critic, Aidan Dunne, commented, “Cowboys in saddles, smoking models, posed fruit and drapery are given room and strength to claim their own identity within a single canvas.  In Schneider’s paintings, independent fields of unlikely imagery pulsate.  Foreground and background vibrate off each other, switching roles.  Sophisticatedly staged, the artist utilizes color to create frictional, fictional, interchangeable relationships among the paintings components.  Schneider’s colors separate and engage elements of his paintings in active play for presence, dominance and the favor of the crowd’s eye”.

About Artist Charlotta Janssen
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Artist Charlotta Janssen’s work comments on the societal issues of race, the culture of the era which her subjects are depicted and the American lifestyle in general. This can be seen with paintings of the recent housing and loan scandal, (starting in 2008), to the civil rights movement of the 1960′s, to a man at a lunch counter. Whether painting a marching band group portrait or solitary cow in a field, the viewer feels they are taken on a “slightly altered reality tour” with the use or her color palette and her technique, while all the while letting the honesty of her subjects shine through. As Charlotta states: “I rummage through flea markets and photo archives or I hit up friends for old family pics. I make large scale paintings of them in a color palette limited to black, white, aqua and iron oxide, which I rust after I finish the piece. I love the time before people were aware of their photo persona: from the teens through the forties. In 2009 I reintroduced collage and this element created a real conversation that keeps evolving. This is my ‘thang’ for a while now.”

About Artist Tracy Helgeson 

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Artist Tracy Helegson paints the classic subject of America’s rural culture and agricultural community,capturing a era once forgotten, yet preserved at the same time.  There is a modern, other-worldly take on her subjects and locations.  Tracy explains it best, “In creating a painting, my intent is to capture an evocative feeling and an essence of a landscape, structure or person that I feel a connection to. The images that I choose usually have a basis in reality, but I often alter composition, color and light to more accurately express my feelings about how and what I see. I truly appreciate the process of painting; the texture of the surfaces that I prepare, the richness of the colors and glazes that I choose, the softness of a brush, the smell of the paint, medium and solvent and the excitement of creating an image”.

About Artist Ralph Gabriner 

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Photographer Ralph Gabriner captures his iconic images by chance and does not set out with the purpose to make a statement on society.  His interest lies in light sources and with people in motion. He reacts to what he see and documents it.  When I asked him why he photographed his topics of, for instance, the series, “Night Scenes” which depicts night time in the Bronx, his answer was, “Just because”.  If something or someone grabs his eye, he shoots it.  Ralph feels that photographers have lost or are losing their connection to their impulses and set out to photograph with an agenda. Ralph lets others find the meanings in his photos. In Ralph’s words, “These photographs are no act of imagination. They exist only as the accidental result of shoe leather meeting subject matter. This is my way of saying at the outset that I approach without preconception. Anyway, life is much stranger than I could ever imagine. It is an odd fact, but for me the act of stumbling around is more effective as a method for taking pictures (even though it’s a tiresome process) than it would be to hire some actors and stage a play for the camera.”

About the 7th Heaven Design Party

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We cordially invite you to experience 7th Heaven. Join us on February 5th, from 5pm – 9pm to explore and celebrate the spirit of great design on the 7th floor at 200 LEX. All of the showrooms on the Seventh Floor of the New York Design Center will be open and full of surprises to make your evening magical.  Each showroom will be presenting their own innovative designs, unique displays, crafted cocktails and heavenly culinary indulgences.  Don’t miss this opportunity to see some of New York’s finest furnishings and catch a warming drink with wonderful company on a cold winter’s night.

Please RSVP to rsvp@transformgallery.com
transformgallery.com | 212.584.9580 | 200 Lex Ave. Suite 708, NYC, 10016
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transFORM Gallery Provides Recologie With Wooden Shipping Pallets


Due to transFORM Gallery’s sensible saving, we were able to provide Recologie with wooden shipping pallets for their table tops, now featured in their newly completed restaurant.

Recologie is an eco-friendly establishment located in New Rochelle that focuses on the rise in global sustainability. The restaurant, which also serves as a gallery concentrates on using materials sourced from local artists and designers. Habitat for Humanity Restore Westchester and Recologie’s contractor, Mark Harrigan, worked to convert the wooden pallets into functional dining slabs for their new back room.

Check out the transformation of simple wooden pallets to handy tabletops.

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Glenn Fischer Featured in Novemeber 2014 Art Issue of CTC&G


We are thrilled to see Glenn Fischer’s artwork appear in November 2014, Connecticut Cottages and Gardens.

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The Art Issue features Glenn’s “Getting With It”, collage on panel. Glenn Fischer’s artwork demonstrates how vibrant colors and graphic elements transform a simple space. It’s a pleasure to see one of our featured artists recognized. Congratulations Glenn!

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Linda Puiatti Featured in Family Circle and Westchester Magazine


We are excited to keep finding Linda Puiatti’s artwork displayed in various magazines.

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Westchester Magazine’s, December 2014 issue, features Linda’s “Evening Lights”, oil on canvas. This snapshot is a glimpse of Oak & Oil, a new art gallery/home décor shop that sells Linda Puiatti’s paintings.  Her compelling and relatable work can enhance any interior design.

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We just came across an additional Linda Puiatti piece in the January 2014 issue of Family Circle. “Waterways”, oil on canvas, highlights how the right artwork can transform a space.

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Seeing one of our artists acknowledged in a national magazine gives us much pride. Congratulations Linda!

The Line, The Winter and The Wanderers Opening Reception at transFORM Gallery


transFORM Gallery, and our event sponsor, Westchester Magazine, thank all of you that attended “The Line, The Winter and the Wanderers” on opening night, Saturday, October 18th.  We had a full house of not only  wonderful artwork but great people enjoying the experience.  We were happy to welcome you all and to get to know the artwork and each other a little better.  We thank The Iron Tomato of White Plains for the delicious food and desserts.  We also thank artists Stephanie Franks, Caren Sommer-Lazar, Evelyn Sadler and Cecile Brunswick for sharing their talents with us and taking a few minutes to speak about their artwork and creative process.  Take a look at all the fun we had together at the event in the photos below.

The artwork will be on display and available for purchase through Saturday, January 10th, 2015.

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Stephanie Franks


Nude in Interior

Nude in Interior

Oil on Canvas
72 x 60 in.
$5,000

After PB

After PB

Oil on Masonite
48 x 37 in.
$4,200

Honey Dew

Honey Dew

Watercolor & Graphite on Frosted Mylar
26 x 18 in.
$1,400

Pages

Pages

Mixed Media on Paper
30 x 22 in.
$1,500

Pages #5

Pages #5

Mixed Media on Paper
30 x 22 in.
$1,500

 

Stephanie Franks Headshot
“My work crosses easily between non-representation (“abstraction”), representation and states in between. The representational works carry all the ingredients of the abstract works apart from the fact of there being varying degrees of recognizable imagery. Most of my representational works depend on the act of close observation of a still life, interior space, figure or the like. When I most palpably feel the physicality of my own self in space in relation to that which I am looking at, it becomes fodder for my work. While the representational works depict recognizable elements, they also draw on close observation of negative spaces. These negative spaces (or spaces in-between things – including the space between me and those things) do not lend themselves to being “named” but they are “forms” in their own right, charged and full of energy. I strive to give voice to this energy through color, form, composition, brush stroke and all the stuff that goes into the process of making art.
I am interested in the relationships of elements in space and how those elements rhythmically flow amongst one another and the entire rectangle; as in the way dancers on stage embrace the space (and work off of it as well as one another) with their bodies in motion. That’s one of the things I want to make happen on the two dimensional surface. Whether my work is generated from direct observation or riffing off of a work of a great master (as in “After PB, in Reverse”) or a more free flowing play of color marks (as in some of the Watercolor on Frosted Mylar works), I respond to where the work leads me; and in so doing, my process can be at once a terrifying, joyous and ever-enlivening adventure.”

Stephanie Franks explores linear elements and painted forms. Each painting of Stephanie Franks might be compared to a journey, a voyage of discovery. The journey begins as paint is applied. A sense of tension permeates the whisper of atmospheric space, which is locked into place by line, form and color. Painted forms and linear elements define place and speak of the struggle engaged in during their execution.

Stephanie Franks work includes paintings, drawings, watercolors and prints as well as collages.
She has exhibited at countless venues.